http://www.youtube.com/watch?v=feZ3htf4C1I (this is the video)
This commercial takes place on a "typical" morning. No one wants to get out of bed and the "5 more minutes" whining factors in. However, this morning will be different than any other morning. For the people involved in the commercial get to wake up to a nice warm cup of Folgers coffee. Wow, isn't that great? Not only will this cup of coffee be the highlight of the day, but the catchy song in the background really brightens up anyone's' mood. If only I did that every morning, I would never have a bad day ever again, right?
What makes this brand of coffee different from any other brand of coffee out there. What's the "secret" ingredient that makes this specific cup of coffee special? It's a matter of opinion. One may think that Chock Full of Nuts has more of the "spark" to wake them up. Every person is born different with individual preferences, so it can't be true that just Folgers brand coffee is the so called "best."
Another interesting observation is that the catchy song in the background is not your average instruments and voice. It is an A'Cappella arrangement. It is crazy how much of an influence A'Cappella music has on heightening the moods of people. I know that hearing good A'Cappella arrangements makes me feel happier. Of course, I'm not saying that EVERYONE feels happier, but it definitely draws listeners in to buying the product. Now, every single commercial knows the "secret weapon" to drawing listeners in. Good music = good product.
Sunday, September 18, 2011
Wednesday, September 14, 2011
German Beer Commercial
Generally, this commercial depicts an evening affair. This affair takes place at a big, luxurious house. Many people are seated, having a grand old time. The two hosts, male and female, each take three of their friends into two separate rooms. The girls go into a room where clearly she's "hit the jackpot." Expensive clothing, stylish shoes, and beautiful jewelry. What female doesn't wish she had these? Of course, the girls celebrate in screams of excitement. Overheard, the guys are shouting happily about something, too. A whole room full of beer. Because, of course, what guy can't live without beer?
One very interesting observation is that while the room full of clothes, shoes, and jewelry is very nice, it is also quite small and empty. Whereas, the room full of beer was huge and around every corner, one would be able to find a bottle of this highly valued beer. Also, another observation is that the girls don't seem to understand why the guys are so excited over this beer. What's so great about it? Is it because this beer is from Germany, the country that's most well-known for its beer and cars? If this is the case, it is peculiar that the girls did not react highly to this.
Everyone has heard it once before: males are more likely to drink than females. Is this the message that the commercial is trying to make? If so, this is a very sexist observation. The commercial generally points fingers at the 4 guys freaking out over the beer, whereas the females do not. If beer is what makes males happy and clothes and material items are what make females happy, one now knows what to get people for their birthdays. (as long as the males are of age!)
One very interesting observation is that while the room full of clothes, shoes, and jewelry is very nice, it is also quite small and empty. Whereas, the room full of beer was huge and around every corner, one would be able to find a bottle of this highly valued beer. Also, another observation is that the girls don't seem to understand why the guys are so excited over this beer. What's so great about it? Is it because this beer is from Germany, the country that's most well-known for its beer and cars? If this is the case, it is peculiar that the girls did not react highly to this.
Everyone has heard it once before: males are more likely to drink than females. Is this the message that the commercial is trying to make? If so, this is a very sexist observation. The commercial generally points fingers at the 4 guys freaking out over the beer, whereas the females do not. If beer is what makes males happy and clothes and material items are what make females happy, one now knows what to get people for their birthdays. (as long as the males are of age!)
Monday, September 12, 2011
AT&T Commercial
http://www.youtube.com/watch?v=F_iWajvrZns (this is the video)
In this commercial, two young kids were depicted as Hansel and Gretel. As the fairy tale states, Hansel and Gretel were walking alone in a forest, soon to be lost. These children were walking in the "forest" of skyscrapers, leaving behind pieces of bread as their only form of direction. For the span of day, the children were only walking, relying on the pieces of bread to be there when they returned. Once they were out of bread, something happened. The day quickly gave way to night, leaving the children lost and confused in the big city. Long and behold, the girl depicted as Gretel had a 3G cell phone, sponsored by AT&T. Once they got the information from the GPS, the mood changed from fear to relief as they skipped happily along the forest of skyscrapers. If it wasn't for this cell phone, they clearly would have been left alone to find their own way back.
With this commercial, one can infer that technology almost always ensures a form of security. For example, if a person is driving in his car alone, he'll always feel at ease if his GPS is in the glove compartment. People rely too much on technology to get them through difficult situations that they lose track of how to physically face obstacles and be street smart. But, AT&T is also depicted as the "best" cell phone company in the world. Is this really true? There are many other cell phone companies out there that can be just as fast as AT&T. Either way, technology has been used as a safety blanket and without this, people don't know how to step outside the comfort zone. This hurts society because people will not know what to do in a sticky situation without technology. Which is the best? Clearly it's AT&T because it gave the children a happy ending, like a fairy tale should.
In this commercial, two young kids were depicted as Hansel and Gretel. As the fairy tale states, Hansel and Gretel were walking alone in a forest, soon to be lost. These children were walking in the "forest" of skyscrapers, leaving behind pieces of bread as their only form of direction. For the span of day, the children were only walking, relying on the pieces of bread to be there when they returned. Once they were out of bread, something happened. The day quickly gave way to night, leaving the children lost and confused in the big city. Long and behold, the girl depicted as Gretel had a 3G cell phone, sponsored by AT&T. Once they got the information from the GPS, the mood changed from fear to relief as they skipped happily along the forest of skyscrapers. If it wasn't for this cell phone, they clearly would have been left alone to find their own way back.
With this commercial, one can infer that technology almost always ensures a form of security. For example, if a person is driving in his car alone, he'll always feel at ease if his GPS is in the glove compartment. People rely too much on technology to get them through difficult situations that they lose track of how to physically face obstacles and be street smart. But, AT&T is also depicted as the "best" cell phone company in the world. Is this really true? There are many other cell phone companies out there that can be just as fast as AT&T. Either way, technology has been used as a safety blanket and without this, people don't know how to step outside the comfort zone. This hurts society because people will not know what to do in a sticky situation without technology. Which is the best? Clearly it's AT&T because it gave the children a happy ending, like a fairy tale should.
Pantene Commerical
http://www.youtube.com/watch?v=J7X_X1zdH8k (here is the video)
In this Pantene commercial, a deaf girl was told she could never learn to play the violin. While she was attempting to play in the beginning, she was ridiculed. Everyone around her would tell her that she was wasting her time because "it is impossible for a deaf girl to learn the complexities of the violin." The constant slamming of the violin to the ground connected to the girl's hopes of ever being "normal." Her struggling happiness was visible through her mediocre playing styles. Once the music stopped and the violin hit the floor, so did her happiness. She came into contact with a wise old man, who was an exceptional violinist. She had asked him, "Why am I different?" The old man had told her to not be like everyone else and that music was a "visual thing." In other words, people can not only hear music, but see it through their own eyes.
Before she performed in a classical music performance, she was holding back tears, seeing as her violin had been smashed into a million pieces, as was her heart. The only thing keeping it together was a little tape and a little glimmer of hope. After being continuously told that she can't play the violin, the girl was able to let go and "dare to be different." Now, it is obvious that a taped violin does not play very well, or at all. But, she played beautiful music in her own way. When she first started to play, she moved with the music. Her whole entire body was swaying to the rhythm, including her luscious locks of hair. In a short amount of time, she blossomed from a scared caterpillar into a confident butterfly who was clearly not afraid to think outside of the box. It was clear that the audience truly had a visual sense of the music inside of her. It shined from her soul to every single person in the audience, leaving them speechless. The wise old man's advice was right, music is visual. But, there is one point that was not made by this man.
Because the violin was smashed, and the girl's hearing was impaired, it was apparent that she was not playing. While music is a visual aspect, there is also a musical sense in silence. Silence can express the inexpressible, say more than words, and cut just like a knife. The young girl expressed music in her own way. It was not only the vision, but the silence that intrigued the audience more than sound ever could. Through the visual aspects and the silence that came along with it, the young girl showed that when a person dares to be different, he can truly "make it shine."
In this Pantene commercial, a deaf girl was told she could never learn to play the violin. While she was attempting to play in the beginning, she was ridiculed. Everyone around her would tell her that she was wasting her time because "it is impossible for a deaf girl to learn the complexities of the violin." The constant slamming of the violin to the ground connected to the girl's hopes of ever being "normal." Her struggling happiness was visible through her mediocre playing styles. Once the music stopped and the violin hit the floor, so did her happiness. She came into contact with a wise old man, who was an exceptional violinist. She had asked him, "Why am I different?" The old man had told her to not be like everyone else and that music was a "visual thing." In other words, people can not only hear music, but see it through their own eyes.
Before she performed in a classical music performance, she was holding back tears, seeing as her violin had been smashed into a million pieces, as was her heart. The only thing keeping it together was a little tape and a little glimmer of hope. After being continuously told that she can't play the violin, the girl was able to let go and "dare to be different." Now, it is obvious that a taped violin does not play very well, or at all. But, she played beautiful music in her own way. When she first started to play, she moved with the music. Her whole entire body was swaying to the rhythm, including her luscious locks of hair. In a short amount of time, she blossomed from a scared caterpillar into a confident butterfly who was clearly not afraid to think outside of the box. It was clear that the audience truly had a visual sense of the music inside of her. It shined from her soul to every single person in the audience, leaving them speechless. The wise old man's advice was right, music is visual. But, there is one point that was not made by this man.
Because the violin was smashed, and the girl's hearing was impaired, it was apparent that she was not playing. While music is a visual aspect, there is also a musical sense in silence. Silence can express the inexpressible, say more than words, and cut just like a knife. The young girl expressed music in her own way. It was not only the vision, but the silence that intrigued the audience more than sound ever could. Through the visual aspects and the silence that came along with it, the young girl showed that when a person dares to be different, he can truly "make it shine."
FWW 9/12/11
John Trimble makes the case that all writers are like warriors, defending claims and fortifying arguments. I agree with this trope. Of course, writers do not physically fight like warriors would. But, they do fight with words. Words strike more than actions will and writers will do whatever it takes to prove their points. No matter what outsiders may say about their personal opinions, writers will always have something to back their arguments up. One common goal that all writers possess is to show the readers that they know what they are talking about. Writers like to prove that they're right, for this is a quality in human nature. The facts and knowledge that writers possess is the "secret weapon" in the fight to prove a point.
Sunday, September 11, 2011
The Open Door to Future Blogs
So, here I am at Hofstra and I am blogging. Writing online makes me feel a few different emotions. First of all, I feel good because I LOVE writing. I could literally go on for hours and hours. With writing comes the ability to express oneself. There is so much to be said in words, but also to be read between the lines. One can figure out how another is feeling not just by reading the exact words, but also by digging a little deeper to "speak the unspoken." I, for one love the ability to express myself in this way. The people who know me best always know that if their birthday is coming up, a birthday novel is on the way. Not a birthday card, a birthday novel. Do you know how many people would do that? Not many people. I always say that the best gifts aren't the ones that are bought, but are the ones that come from the heart. I could easily go out and buy my best friend a necklace or shirt or even both. But, I feel there's a lot more to be said when you actually take the time to express how you feel about this person. Sometimes when I have so much to say in person, I can't find the words to speak. This is where writing comes in handy. It allows me to piece every thought together and let out everything going on in my heart and mind. This is why I feel online blogging will be great for me. Readers can feel what I am feeling and like I said, read between the lines.
While knowing that many people can read what I am writing, this can also be nerve wracking. For example, if I were to write something "wrong" or "stupid," I can be ridiculed for life. Ahh. This is a scary thought. And yes, this will probably get me ridiculed for life, yay. On that note, twelve minutes have passed and this was the amount of time I was alloted. There will be future blogs to come. But until then, I hope you enjoyed this and don't think I'm TOO much of a freak! :)
While knowing that many people can read what I am writing, this can also be nerve wracking. For example, if I were to write something "wrong" or "stupid," I can be ridiculed for life. Ahh. This is a scary thought. And yes, this will probably get me ridiculed for life, yay. On that note, twelve minutes have passed and this was the amount of time I was alloted. There will be future blogs to come. But until then, I hope you enjoyed this and don't think I'm TOO much of a freak! :)
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