Monday, September 12, 2011

AT&T Commercial

http://www.youtube.com/watch?v=F_iWajvrZns (this is the video)
     In this commercial, two young kids were depicted as Hansel and Gretel. As the fairy tale states, Hansel and Gretel were walking alone in a forest, soon to be lost. These children were walking in the "forest" of skyscrapers, leaving behind pieces of bread as their only form of direction. For the span of day, the children were only walking, relying on the pieces of bread to be there when they returned. Once they were out of bread, something happened. The day quickly gave way to night, leaving the children lost and confused in the big city. Long and behold, the girl depicted as Gretel had a 3G cell phone, sponsored by AT&T. Once they got the information from the GPS, the mood changed from fear to relief as they skipped happily along the forest of skyscrapers. If it wasn't for this cell phone, they clearly would have been left alone to find their own way back.
       With this commercial, one can infer that technology almost always ensures a form of security. For example, if a person is driving in his car alone, he'll always feel at ease if his GPS is in the glove compartment. People rely too much on technology to get them through difficult situations that they lose track of how to physically face obstacles and be street smart. But, AT&T is also depicted as the "best" cell phone company in the world. Is this really true? There are many other cell phone companies out there that can be just as fast as AT&T. Either way, technology has been used as a safety blanket and without this, people don't know how to step outside the comfort zone. This hurts society because people will not know what to do in  a sticky situation without technology. Which is the best? Clearly it's AT&T because it gave the children a happy ending, like a fairy tale should.
  

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