German Beer Commercial

  Generally, this commercial depicts an evening affair. This affair takes place at a big, luxurious house. Many people are seated, having a grand old time. The two hosts, male and female, each take three of their friends into two separate rooms. The girls go into a room where clearly she's "hit the jackpot." Expensive clothing, stylish shoes, and beautiful jewelry. What female doesn't wish she had these? Of course, the girls celebrate in screams of excitement. Overheard, the guys are shouting happily about something, too. A whole room full of beer. Because, of course, what guy can't live without beer?
    One very interesting observation is that while the room full of clothes, shoes, and jewelry is very nice, it is also quite small and empty. Whereas, the room full of beer was huge and around every corner, one would be able to find a bottle of this highly valued beer. Also, another observation is that the girls don't seem to understand why the guys are so excited over this beer. What's so great about it? Is it because this beer is from Germany, the country that's most well-known for its beer and cars? If this is the case, it is peculiar that the girls did not react highly to this.
     Everyone has heard it once before: males are more likely to drink than females. Is this the message that the commercial is trying to make? If so, this is a very sexist observation. The commercial generally points fingers at the 4 guys freaking out over the beer, whereas the females do not. If beer is what makes males happy and clothes and material items are what make females happy, one now knows what to get people for their birthdays. (as long as the males are of age!)